Early findings on the effects of watching web-based movie trailers for young persons

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dc.creator Georgie, Vincent E.
dc.date.accessioned 2014-01-10T19:12:16Z
dc.date.available 2014-01-10T19:12:16Z
dc.date.issued 2006
dc.identifier http://library2.smu.ca/bitstream/handle/01/25404/asb_proceedings_2006.pdf#page=158
dc.identifier.uri http://library2.smu.ca/xmlui/handle/01/25546
dc.description.abstract The aim of this paper is to present exploratory research findings that offer an understanding of consumer behaviour in the context of web-based movie trailers. Central to this research is to expose three key periods of behaviour. These are the anticipation of the film, the experience of the film and the recollection of the experience, particularly by 15 to 24 year olds . The role of the web-based trailer as a moderator is pivotal. This research agenda is critical as there is a lack of empirical evidence and theoretical knowledge concerning the effect of a web-based movie trailer. The goal of this research is to begin to make in-roads and draw conclusions and new theories in this fertile area of study. en_CA
dc.description.provenance Submitted by Trish Grelot (trish.grelot@smu.ca) on 2014-01-10T19:12:16Z No. of bitstreams: 0 en
dc.description.provenance Made available in DSpace on 2014-01-10T19:12:16Z (GMT). No. of bitstreams: 0 Previous issue date: 2006 en
dc.language.iso en en_CA
dc.publisher Atlantic Schools of Business en_CA
dc.subject.lcsh Film trailers
dc.subject.lcsh Internet marketing
dc.subject.lcsh Young consumers
dc.subject.lcsh Advertising and youth
dc.title Early findings on the effects of watching web-based movie trailers for young persons en_CA
dc.type Text en_CA
dcterms.bibliographicCitation Proceedings of the Atlantic Schools of Business 36th annual conference, Mount Allison University, September 29th to October 1st, 2006, pp 158-167
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